What Universities Can Learn from Apple?
From this title, a lot of people will get there-we-go-again feeling. But I am not writing about the brilliance of Steve Jobs, his ability to put himself in the shoes of the consumer, or his commitment to beautiful design or usability. These things have been talked about before, and still gets talked about, as Apple continues to perform astonishingly well. This post is about just one rather mundane aspect of business strategy, where Apple outguns everyone else, and something the universities are really bad at, habitually. And, the point of this post is that perhaps time has come for the universities to look closely at Apple, because this one key strategic point is becoming ever more important. In his recent article in International New York Times about how Apple overtook Microsoft ( See the article here ), James Stewart emphasises the courage Apple has shown in cannibalising itself. They were unafraid to undermine their most successful products. Apple destroyed its own very succes...