How To Lose Market Leadership - A Case from Indian Education
Indian Education is a fascinating opportunity. It has scale and an extensive ecosystem of demand. It is badly regulated, but as such things mean in India, which helps the people who are already in and keep others out of it. As the Indian consumers get richer and demand more education, the opportunity in India gets more attractive. This is one of those multi-billion dollar market opportunities, which seem to lay untapped. And, as it is happening in other industries, one could reasonably expect a world-beating company being made by this market. Following the classic model of business growth, it should be possible for a visionary company to take advantage of this relatively protected domestic market and emerge as a player in the global stage. So far, it has failed to happen. There are some Indian organisations came close, NIIT and Aptech, the two computer training companies, among them. But in a fascinating saga worthy of strategy case studies, they both lost steam just when it seem...