Incredible India : Indian Tourism
Incredible India is a very good advertising campaign. It has great visuals and a simple message, it reaffirms the colours and the tunes and the great spectacles of India in an effective way. Indian government spends quite a bit of money, I am sure, as this is omnipresent in CNN and various other channels in the West, as well as a selection of high-end magazines. Country tourism ad-space is getting a bit crowded - I recall seeing ads for Pakistan [which, I initially thought, was a new version of Incredible India! ad] and Egypt [Egypt offers the Sun - specifically to British travellers, I suppose] on the same channels, apart from the regular inserts from Australians, Americans, Peruvians [Pack your six senses and come to Peru], Croatia [the Mediterranean as it once was], Greece et al . I have also recently noticed a new campaign in the newspapers in India, fronted by Aamir Khan, a very popular Bollywood actor. Indian tourism had a campaign running for a while - Atithi Debo bhobo ,...