Nearshore Outsourcing: Next Big Thing?
Is going nearshore a strategy which will help lift the fortunes of the embattled Indian BPO industry? Seems so, as one can clearly notice the rising public sentiment against offshoring of jobs when the domestic opportunities are drying up. Earlier, the economic logic that this keeps the cost of service cheap was good enough; but today an organization employing overseas workers may appear insensitive and overtly motivated by profit, not a good thing when such public goodwill is so necessary for ongoing existence of the business. We have noticed that there was a premium attached to 'UK Call Centres' even before the recession hit. However, most people did not care. Though this was a slightly more sensitive issue than buying Chinese toys in the supermarket - manufacturing seemed remote and people preferred lower prices on goods - this was okay. However, as the recession bites and everyone suddenly knows someone who got affected, this uneasiness about services being offered by ov...