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Showing posts with the label Consumers

Going Beyond Happiness

Whatever Jefferson meant with Pursuit of Happiness, it has become a global mantra. We may like, hate or be indifferent to different aspects of American life and culture, but this essential American Dream now underpins the Chinese Dream, Turkish Dream, African Dream, Indian Dream - dreams everywhere! It has become a governing philosophy, and sometimes at the expense of the other two essential aspects of life Jefferson had in mind. True, happiness means different things to different people. An Indian may see it as a comfortable life alongside his parents, which would perhaps be unbearable for a Brit. A man would define happiness differently from a woman. But, despite all these differences, our society could be defined as one unified in pursuit of happiness. Why did this catch on? When Jefferson was writing, Life would have been the most important goal, given the number of autocrats then ruled the world, followed by Liberty, which was perhaps the point of his writing. Pursuit of Ha...

The Mystery of Inner Cities And Why Foreign Companies Struggle in India

India seems indecipherable. It is an exciting market, just that it never materialises. I have used one expression - borrowed somewhat from James Kynge's book on China - that while India looks like a huge multiplier effect for businesses from outside, the moment you set foot in the country, the endless game of divisions begins. Also, India is like El Dorado - everyone wants to go there, but no one knows how. After repeated failed efforts, excitements in the world markets, the sentiments are now cooling: The India play is treated with caution, often avoided in favour of more exciting regions, like Brazil, or Indonesia, and now even Burma or Mongolia. However, it is hard to ignore India. Apart from the fact that it has so many of the new consumers, it is a potential breeding ground for competition in other markets. Leave India to local companies for far too long and a competitor will certainly emerge, who will better the game in prized markets that you wanted to keep your eggs in...