What Should You Know About Culture When Doing Business Globally?
I come up a lot against the issue of culture, given that I mostly do what one would call International Business, and do so in Education, an area which is so culturally specific that most people banish both International and Business from vocabulary when dealing with it. So, in my day-to-day interactions, I both come across the Not-invented-here syndrome, that anything from a different culture should be rejected out of hand, and its inverted form, that culture does not matter. Indeed, I have a view, and I shall claim to be qualified to have one in this case. This, not just because I migrated mid-life and settled in another country, but because I escaped the entrapment of my native culture by deliberately trying to see it from outside. This, I believe, worked better for me than just reading about culture, which I had to do for professional reasons, and indeed, doing so made me think about the limitations of engaging with culture as a technical thing, a system of acting in a certain wa...