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Showing posts with the label Public Relations

Kolkata: In Search of A Creative City

I have written about Kolkata at regular intervals ( see here ). I can't claim to be objective and analytical about the city, but from the experience of Kolkata, as well as of elsewhere, I know Kolkata has a future. One factor is its teeming multitude, the source of much of its woes, which can transform into a great source of strength. The other factor is the transformation of the global economy, which will open up new opportunities by breaking down the old economic structures, and Kolkata may be the right place at this right time. While Dubai or Singapore may seek to import a labour force to maintain its creative economies, Kolkata may have an indigenous source, and therefore, can complete to be Asia's Creative Capital. That would need imagination, and courage, but Kolkata has it all.  However, to discuss this, one must start with the obvious negative. The common claim is that Kolkata is a dying city - a label first slapped on the city by late Rajiv Gandhi - and the India...

The Undoing of Nestle in India

Maggi Noodles was a great success story in many ways. When it arrived in 1983, the Indian concept of snacks did not necessarily include Noodles. Its timing was great - just as television and cricket were conquering Indian homes and middle classes were looking beyond government jobs - and its communication was perfect, the 2-minute food! It combined global aspiration, motherly love and emancipation of women into one, the perfect combination for India. The traditional Indian snacks, all those Puri-Subji and Dosas, gave way - none of those could be made within a few minutes and without great skill and preparation. Maggi even tasted modern, always warm and alien to any taste one has grown up with. This was, in a way, one of the first stirrings of culinary globalisation! As it falls apart in the wake of the nationwide ban on Maggi this month, this makes a cautionary tale. One regional authority first discovered unusual amounts of Lead and MSG in Maggi, and then the panic spread nation...