The Problem of George : Technology in Marketing
This year’s British Association of Advancement of Science’s annual conference in Norwich is an unlikely event of interest for marketing man, but a significant new prototype was being presented. Known as George, this is a conversational Artificial Intelligence [AI] system, designed for a contact centre environment, which can handle customer calls and log responses. What is new about this system, reported, is that this one can track emotions, slangs and jokes. It can monitor the caller’s mood from the tone of voice and the use of words, and effectively escalate the call to a more specialised human agent in case it is not able to answer the query or the caller is getting annoyed. The system is designed to be adaptive too – learning from every call it could not handle, which it monitors and prepares itself with a response for next occasion. The benefits of such systems are rather obvious. These systems, if effective, can effectively handle the first level customer interaction and can handl...