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Showing posts with the label consumerism

Going Beyond Happiness

Whatever Jefferson meant with Pursuit of Happiness, it has become a global mantra. We may like, hate or be indifferent to different aspects of American life and culture, but this essential American Dream now underpins the Chinese Dream, Turkish Dream, African Dream, Indian Dream - dreams everywhere! It has become a governing philosophy, and sometimes at the expense of the other two essential aspects of life Jefferson had in mind. True, happiness means different things to different people. An Indian may see it as a comfortable life alongside his parents, which would perhaps be unbearable for a Brit. A man would define happiness differently from a woman. But, despite all these differences, our society could be defined as one unified in pursuit of happiness. Why did this catch on? When Jefferson was writing, Life would have been the most important goal, given the number of autocrats then ruled the world, followed by Liberty, which was perhaps the point of his writing. Pursuit of Ha...

On Knowledge

One of the most troubling questions for me is what is happening to knowledge. Knowledge has been commoditised, I am told. It no longer matters, as one can know by typing a string of words on Google. My interlocutors' point primarily was to say that education must change under these circumstances: It should be about something other than knowledge. That knowledge is easily accessible is a somewhat common-sense observation, but I wonder this is one of those things that we call conventional wisdom. While it may be waiting on the other side of Google, do I always know what to type? And, even before that, do I know what I should be searching for? Would this count as knowledge? However, I must concede that the contemporary discussions about the effect of Google on Knowledge somewhat acknowledge the first issue: Knowing how to search. In fact, this is their precise point, that education will be less about memorising facts and more about the mechanics of fact finding. That has...

Consumer-i-zation

Indeed, there is no such word as Consumerization - I just made it up to describe the process of us turning consumers. One can argue that we are all consumers now, already, the process of transformation is already over before I made up the word. However, while the consumer identity is all pervasive, the process of turning into consumers isn't over yet. Just as it seems that everything that could be 'consumerized' has been 'consumerized', a new area opens up, and the process starts in all earnestness. However, I am not trying to arrive at a value judgement, whether it is good or bad, or should we keep doing what we are doing. The point is it is happening: Numerous transformations, citizens to consumers, students to consumers, patients to consumers, pensioners to consumers, is going on around us all the time. Zygmaunt Bauman bemoans the waning of 'producer ethic', the deferment of consumption and working to produce, and the rise of 'consumer ethic'...