The Flat White Economy
There is this lovable term used in England - The Flat White Economy! For the uninitiated, this comes from the variety of coffee the twenty-something geeky youngsters working in the 'creative economy' in London, one of the world's leading. This, an uninspiring vision of placid coffee, seems to capture the great promise of economic renewal of industrial wastelands of North England, as well as the inner city precints of London: It no doubt offers me a catchy term to make my point about the City economies. But, to clarify, while I like the term, I use it literally. As a lover of good coffee, the term conjures up milky blandness rather than exciting aroma, and regardless of the implicit euphoria behind its coinage, I see it for what it is - the really 'flat' growth in a mix that lacks proportion or equity, obscuring the inevitable disappointment in frothy rhetoric and pricey labeling (I usually order a White Americano!). This is not a resentment of a new taste...