Training in India: Time to Shift Gears
I often get asked about training business in India. This is a summary advice that I shall give, based on my experiences so far, on where the opportunity is. I think too many corporate training businesses in India try to ape the western companies. Often, they are offshoots or aligned to some Western publishers or training providers. The problem is - this alters their agenda. Rather than being driven by the markets and its needs, these businesses become tied to targets set by their Western partners. I have been in situations myself, and also asked around other entrepreneurs, why they follow these targets so unthinkingly. Two reasons are normally given. First, these Western partnerships are viewed as crucial to competitive existence. Second, it is assumed that Western companies have a better business model for corporate training that India needs, and hence, it is not about servicing the market but about introducing a 'high-quality' product or an idea. The problem with this approac