Posts

Showing posts with the label International Student Recruitment

On International Student Competencies

Image
International education is growing, in spite of all the barriers various nations put up to stem the flow. I have written earlier about the limitations of how the universities treat international students. There is also much to be said about how success should be defined in International Education and how best to measure and balance the benefits of the host society and the nations where the students come from. However, a critical part of this discussion is also to identify who is ready for international education, which builds the foundation of successful engagement and meaningful outcomes even if the universities are prepared to meet the students half-way.  For this, the current practice of defining the international student 'competencies' just in terms of how much money s/he has in the bank and how well s/he speaks the language of the host society (when the immigration authorities demand so) is plainly inadequate. The money part is usually treated as a proxy for social c...

International Students in British Universities: Time To Start Thinking

I participated in a discussion on International Students in British Universities yesterday, organised by the Society of Research in Higher Education (SRHE) Policy Network. This was at the London Metropolitan University, which is where Policy Network events always happen: However, the university being at the eye of the storm of the immigration debate over the last few months, the event assumed a particular, if unspoken, significance. As usual, it was very well organised - one tends to meet very interesting people and gets to hear perspectives never previously thought of - and presented a friendly and open environment for everyone, a fairly mixed audience, to participate. This post is not so much about what was discussed. I am in no position to write any comprehensive summary, and have no intention to report on what was primarily an open and frank conversation. However, there are a number of broad issues that came up and are worth considering within an wider audience. First, the...

All Change Please: International Student Mobility Today

The first ten years of this millennium saw globalisation of Higher Education at an unprecedented scale. The number of students opting to study abroad grew exponentially, mostly coming from the newly industrialised countries like India and China (they were the two big elephants in the room) to the popular destinations like United States, UK and Australia. This made good business - all the recipient countries led out red carpet and competed with each other, often fiercely, for market share. Higher Education exports, which roughly translates into how much money the sector brings to the economy from abroad, became the fifth or sixth largest (depending on what you count) in the UK: It attained a similar prominence in national policy making in other countries as well. While America, reeling under the impact of 9/11, global wars and the wave of social conservatism, remained a somewhat reluctant participant, it continued to draw maximum number of students because of its highly respected unive...

Suspension of London Metropolitan University: Has UK Border Agency overrreached its mandate?

London Metropolitan University, one of the bigger and popular universities in London, had its license to recruit international students temporarily suspended on 20th July. This is a result of an audit of the university's management of its international students, reportedly carried out last March by UK Border Agency. The university has now disappeared from the UKBA's sponsors' list, despite reassurances that a follow-up audit has already been carried out, and the university would be reinstated 'next week'. The chat forums are now abuzz with students complaining, and being right in the middle of the recruitment season, this is bound to hit the university, and the international students who opted to come to it, quite hard. For UK Border Agency (UKBA), it may indeed be a case of over-reaching its mandate. Let's be clear: The rationale behind the current, tough visa regime was to weed out 'bogus colleges'. No one denies the fact that there was widespread a...

UK Border Agency and The Search for Genuine Students

The Cameron government denied that the current immigration policies are hurting the UK Higher Education sector. Despite the precipitous fall in the applications to British universities, particularly from South Asia, and the near-total extinction of the private education sector which used to provide feeder routes to the universities, the government claims that their policies will encourage 'genuine' students to come to the UK, and therefore help protect the brand and the excellence of the British Higher Education. Like so many other things, they are wrong on this count too. But, then, it is difficult to expect anything from this government anyway. Apart from protecting the banks and hobnobbing inappropriately with Murdochs, the government ministers seem incapable of getting anything done. The problem, indeed, is their world view, one so antiquated that they fail to understand or anticipate the aspirations or requirements of a modern society. With their Lib Dem stooges froz...

From Agents to Brands: Changing the Marketing for Independent Higher Education in UK

Traditionally, UK universities and colleges, alongside their counterparts from Australia and elsewhere, depended on agents, or education advisers, to recruit students in the international markets. This model works beautifully: The agent brings the local knowledge and personal touch students need while making the big, transformational decision in their lives. It also works well commercially: The institutions pay a commission, usually 10% to 20% of the first payment the student makes, to the agent, a good sum of money in many countries, and being paid after the registration is secured, is good in cash flow terms too. However, while the benefits are obvious, the problems of this model are increasingly becoming apparent. Over-dependence on the agents usually results in the institution becoming distant, not closer, from their target markets. The agents often work for a number of institutions, and auction off applicants to the highest bidder, which may not be the most appropriate instit...

Quality AND Profits: Interrogating Student Recruitment through Agents

These are exciting times in the international student recruitment market. This is a time for new winners and losers, new markets emerging and dominant ones stagnating, and new rules are being written. After explosive growth for a decade, Australia let its dominating position slip in 2008. Also, Britain, which became a very attractive destination in the new millennium, enjoying 64% growth in annual student numbers in the years leading up to 2010, is all set to lose the markets because of the muddled and unwelcoming approach of the current government, which seems to regard all International students coming from outside the EU as potential illegal immigrants. Further, the coalition government's on-the-fly policy-making has decidedly hurt Britain's position as a provider of High Quality Higher Education internationally: The absurd categorisation of Higher Education, Further Education and Private Education colleges (a system not readily understood elsewhere in the World) for visa pu...