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Showing posts with the label consumer society

Going Beyond Happiness

Whatever Jefferson meant with Pursuit of Happiness, it has become a global mantra. We may like, hate or be indifferent to different aspects of American life and culture, but this essential American Dream now underpins the Chinese Dream, Turkish Dream, African Dream, Indian Dream - dreams everywhere! It has become a governing philosophy, and sometimes at the expense of the other two essential aspects of life Jefferson had in mind. True, happiness means different things to different people. An Indian may see it as a comfortable life alongside his parents, which would perhaps be unbearable for a Brit. A man would define happiness differently from a woman. But, despite all these differences, our society could be defined as one unified in pursuit of happiness. Why did this catch on? When Jefferson was writing, Life would have been the most important goal, given the number of autocrats then ruled the world, followed by Liberty, which was perhaps the point of his writing. Pursuit of Ha...

The Undoing of Nestle in India

Maggi Noodles was a great success story in many ways. When it arrived in 1983, the Indian concept of snacks did not necessarily include Noodles. Its timing was great - just as television and cricket were conquering Indian homes and middle classes were looking beyond government jobs - and its communication was perfect, the 2-minute food! It combined global aspiration, motherly love and emancipation of women into one, the perfect combination for India. The traditional Indian snacks, all those Puri-Subji and Dosas, gave way - none of those could be made within a few minutes and without great skill and preparation. Maggi even tasted modern, always warm and alien to any taste one has grown up with. This was, in a way, one of the first stirrings of culinary globalisation! As it falls apart in the wake of the nationwide ban on Maggi this month, this makes a cautionary tale. One regional authority first discovered unusual amounts of Lead and MSG in Maggi, and then the panic spread nation...

College and The Problem of Hope

One tends to focus on technological possibilities when debating whether the college has a future. The traditional brick-and-mortar institution often seem too costly and too limiting, from a technological perspective, and therefore, its demise is commonly foretold. But the college continues to defy these death-wishes often by consolidating its prestige and attracting ever more students to it. In most countries in the world, colleges can not take all the students that apply to it, and are often not allowed to charge as much fee as the students are willing to pay to get in, and in such circumstances, the college isn't going to fade out any time soon. The mortal danger of the college, on the contrary, come from another angle, the lack of hope of change. The point of education is change, for better. College education does not stand for a vacant time for the society to figure out what to with its youngsters - it needs to have a specific purpose for all those preparations and troubl...

The Education Problem: An Alternative View

The education problem is obvious. There are more than 550 million school-age children who don't have access to school. There are more than 400 million adults, most of them in South Asia, who can't read or write. In some countries, majority of children coming out of primary school, over 90% in some cases, can't read or write. Bad Higher Education is wasting whole generations in countries like India, affecting close to 100 million people. Graduates can't get jobs in Europe because their education isn't good enough, and they are not paying back their loans. Richard Arum and Josipa Roksa note that they are not doing much in college either. It looks pretty bad all round. This looks so bad is because we talk about it. In fact, we are talking about it more and more, even more than things like safe drinking water, which affects more people, because of two reasons.  First, the wider economy is feeling the impact of the education problem. The fact that someone does ...

The Banksy Problem

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Seven works of Street Art by Banksy are to be auctioned at a London Hotel today. ( See the story ) If you are not into art, or not into street art, should you care?  I think the 'Banksy Problem' is not about art, but about all forms of creativity. It is about 'market' and 'non-market' debate, and the ideas of how to live. Today's story brings out the issues involved in sharp relief. So here is a celebrated, but unknown artist, who would sneak in the middle of the night and create a graffiti. No one really knows what he, or indeed she, thinks about this latest auction. The hypocrisy of the auctioneer is evident: He is not doing it for money, he says, but to save the building owners who are fearful that with a Banksy on their wall, their buildings will be listed Grade 2 (a building of special interest where every effort should be made to preserve them). He further adds that he does not approve of street art, and considers it illegal.  I am wo...

The Return of the Local

1990s were heady days. The decade of the global, I shall say, of optimism, of a sudden step change in human, and all our personal, histories, indeed the time when the end of history could be claimed. The decade built up in perfect crescendo, big events at the beginning, slow build up in middle years reaching the perfect storm towards the end. In India, where I spent the decade, my familiar world of government jobs, predictable parochial life, limited choices available through local corner shops, all disappeared in the space of few years. I got on to a plane first time in 1994, but by 1998, with cheaper flights and business reaching to far flung destinations, I was flying once in a few weeks. I had no passport in 1994, but by the end of the decade, my job, of a humble trainer/ training manager, took me to different countries already: On 16th January 2001, I left Calcutta for good. In short, 1990 is when the world arrived in my suburb. There were other deeper changes. In 1990, our ...

Consumer-i-zation

Indeed, there is no such word as Consumerization - I just made it up to describe the process of us turning consumers. One can argue that we are all consumers now, already, the process of transformation is already over before I made up the word. However, while the consumer identity is all pervasive, the process of turning into consumers isn't over yet. Just as it seems that everything that could be 'consumerized' has been 'consumerized', a new area opens up, and the process starts in all earnestness. However, I am not trying to arrive at a value judgement, whether it is good or bad, or should we keep doing what we are doing. The point is it is happening: Numerous transformations, citizens to consumers, students to consumers, patients to consumers, pensioners to consumers, is going on around us all the time. Zygmaunt Bauman bemoans the waning of 'producer ethic', the deferment of consumption and working to produce, and the rise of 'consumer ethic'...