Global or Multinational?
There was a way of developing a business: A company captured its local market first and then went abroad. Indeed, we are excluding Trading Companies such as the East India Company, which was set up as an overseas trade monopoly, and restricting ourselves here to more everyday sort of business. While not comparable to the spectacular rise and ignominious fall of the East India Company, many other businesses trading globally were spectacularly successful. The pinnacle of the 20th Century corporation was the Multinational Corporation, which attained unparallelled power, prestige and profits. But in the Twenty-first century, even this shining example of business success is considered dated. 'Global' took place of 'multinational'. The usual model of building advantages in the home market before venturing abroad fell out of favour and we had born-global start-ups instead. And, a decade into the new millennium, this idea has spread from the domains of purel on line serv...