The Mystery of Inner Cities And Why Foreign Companies Struggle in India
India seems indecipherable. It is an exciting market, just that it never materialises. I have used one expression - borrowed somewhat from James Kynge's book on China - that while India looks like a huge multiplier effect for businesses from outside, the moment you set foot in the country, the endless game of divisions begins. Also, India is like El Dorado - everyone wants to go there, but no one knows how. After repeated failed efforts, excitements in the world markets, the sentiments are now cooling: The India play is treated with caution, often avoided in favour of more exciting regions, like Brazil, or Indonesia, and now even Burma or Mongolia. However, it is hard to ignore India. Apart from the fact that it has so many of the new consumers, it is a potential breeding ground for competition in other markets. Leave India to local companies for far too long and a competitor will certainly emerge, who will better the game in prized markets that you wanted to keep your eggs in