UK For-Profit Higher Ed: The 'Home Market' Opportunity
The 'Home Market' opportunity is the buzzword in the For-Profit Higher Ed in the UK, not just for the colleges themselves but for the Private Equity houses that chase them. There is a sense of fatalism here: The 'Home Market' is at the fore because there may be no other market available. The big overseas market which sustained private Higher Education in Britain for the last three decades is all but shut out, given the cavalier attitude of the UK Border Agency. They have done everything they can to indicate that British Higher Ed is closed for business and overseas students are not welcome here. This leaves UK Higher Education in general, but For Profit Higher Ed in particular, without an option but to focus solely on the 'Home Market'. Except, that no one really figured out how the Home Market looks like. There is a fairly simplistic assumption underlying the Home Market proposition, which may turn out to be false. The underlying idea behind this talk is t...