The Unbearable Lightness of Business Books
Or, I could have said - why I can't read business books. At least, not anymore. This may seem inconsequential, but it is not for me. In fact, it is an existential problem that I face now: I can't read business books! It is very necessary for my career - being well-read is one of the advantages I brought to table as a professional - and indeed, crucial to maintain my professional credential as a Chartered Marketer, which I attained with great effort, once upon a time. And, yet, I can't bring myself to read Business Books. This isn't always there. I did read Business Books, quite extensively, until about three years ago. I did maintain a subscription of HBR, bought Strategy & Business and Sloan Management Review regularly at WH Smith, maintained a small collection of business books all the time with books on marketing and innovation prominently featuring on my shopping list. I even had my favourites: I read all of Clayton Christensen, Henry Chesbrough, Micha