The limits of Instructional Design and Higher Education

The venture-funded 'disruptive' higher education start-ups often claim that they can offer a better education than the universities, because, apart from other things, they have great instructional designers. Just like the claim that AI will provide better learning strategies, this is also an attempt to hide behind jargons to avoid hard questions. Instructional design sounds serious enough to invoke deferential responses, particularly as it's not a common term in academic circles (except in schools of education) and indicates a certain affinity to workplace learning and invoke the holy grail of employability by association. But whether this is good enough to make better education remains to be asked. Instructional design is popular in workplace learning but it's more a method than magic. Besides, for all its advantages, the instructional - process - bit is at the heart of it, rather than what one would make of the term 'design' at this day and ag...