Entrepreneurship Notes: 3 Issues in Customer Service
Why do so many companies offer such bad customer service, when everyone knows better? If you think of it, it is really amazing how bad things can be. I have worked with companies which preach the value of customer service all the time, but fail to deliver only too often. And, as a consumer, I am appalled by what I keep getting everyday – not from the start-ups but also from big companies – big enough to maintain customer support departments. As an entrepreneur, one must know a solution. No one wants to offer bad customer service. So, how most companies end up offering such miserable services? I have heard people say that customers are at fault – they don’t read contracts, for example – but that is as dumb a statement as you can get. The real culprit here is that Marketing Director who devised such a ‘clever’ contract in the first place, so clever that the customers don’t read it. Bad customer service usually catches up with the provider. We have seen big companies being shunned by cust...