Google Trends

Have you checked out Google Trends yet?

This is the new service from Google, which allows you to see overall trends in usage of search terms, for regions, cities, languages – over a period of time.

Google Search, being what it is, an entry point to the world for most people online, is a powerful indicator of social trends. Meant for marketers, who can optimize their marketing campaigns [especially in terms of search engine marketing] – but this is a service which throws open an enormous possibility of social research. And, also, such things are also entertaining.

You can access the service at

Here are certain things that I learnt:

Searched on ‘Training’ and it seems most searches originate from Delhi, India.. trainers in Delhi, you seem to be a lucky lot.

‘University’ – 7 of top 10 places go to US cities, and the other three to India, Mumbai, Chennai and Delhi. Are you surprised?

‘Tower Bridge’ – I wanted to see how accurate this is, and 9 of top 10 places are in UK – quite understandably. Stuttgart stands on the 10th – made me wonder why – and my guess is that Stuttgart’s famous Television Tower and pedestrian bridges have something to do with this.

But, ‘Iraq’ has fewer subtleties – all the top 10 places searching for Iraq are in US, the top one being Washington. Mr. Bush is definitely having a busy time.

Things like this tell you a story, don’t they – a global story! Have a play, discover, it can be quite useful. It is wonderful for marketing too, I have now discovered that Online Learning is twice as popular a search term than elearning in UK, and trying to change a few things on our website. I am sure you will soon have your share of profound insights too.


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