56/100: The Mobile Dimension
I spent yesterday in the Adobe 'Experience Matters' seminar in London - a showcase of Adobe's enterprise tools and multi-platform capability - which was every bit worthwhile as I learned so many new things. It was indeed good to spend some time learning about new technologies: The new ideas, as ever, were refreshing, and there were some really good presenters there. The presentations were primarily focused on what Adobe tools can do for a large corporation, but I took away a different message. That the world is mobile, and any service that does not acknowledge this, is surely not going to impress. I have since been looking at this more closely and what I found has only reaffirmed my initial impression. I have learned that more than 40% of users blame the brand, not their mobile, or network provider, when their mobile browsing experience is not satisfactory. There are, of course, massive amount of research on Mobile Internet usage (you can access one here ) and all point to ...