Kolkata 4.0: How To Change A Culture?
From that perspective, we perhaps know what may be needed in Kolkata. One has to leverage the strengths of playfulness and creativity, but break the dichotomy of work and play, creativity and career. The sphere of work for Bengali middle class is narrowly defined: The early beneficiaries of English Education can not just let go the comforts of a Babu-life, even after the Raj has long disappeared. The minds of the generation of Patriarchs of today are shaped by that heritage, as well as promises and prospects of middle class life of the pre-liberalisation India; its memories, of predictable careers and genteel work, are still afresh. The new work - that of Brand-You, Continuous Learning and thrills and terrors of continuous change - has to be understood and celebrated; its promises need to be embraced and combined with the creative and generative spirits of the young and the curious.
We should be well-aware that there is no quick win here. And, besides, the path to cultural change is often oblique. It is more about building awareness and creating models. That soft cultural narrative that goes with Kolkata is only part of the story: In fact, it crowds out the other narratives and possibilities, like Kolkata's manufacturing tradition, the enterprise of Bengalis and Non-Bengalis of Kolkata, stories of migration of its people, not just to other Indian cities but world over. Making these stories mainstream, side by side with the cultural and educational achievements in the glory days of Bengal Awakening, would be an important step in the process.
And, indeed, one would have to go beyond this, though the limited scope of Kolkata 4.0 can cover this is debatable. Some possibilities we have discussed is creating a Leadership Boot-camp for school kids, and Industry 4.0 Camps in schools, which may be part of K4.0 or an independent business by itself. The change of culture starts with conversations and commitments: K4.0 would surely kick-start the conversation and create a platform where such developments can take place.