The Inescapable Locality of Innovation
The importance of local in innovation is not merely benign, but crucial for success or failure of the innovation efforts. In the context of dependent economic structures that globalisation built, it is often more rewarding for organisations in the developing world - both in terms of availability of capital and in terms of projected revenues - to try to innovate for global, essentially American and European, markets. However, without a local demand, what they call innovation is based on insufficient 'native understanding' of what they are doing, consigning them to the role of 'execution partners' for overseas clients who may have to feel their way to the solution themselves (or find a local consultancy company to do this work). This is essentially the challenge of the Indian IT: The lack of local market for innovation.