India 101 for Global Education Start-Ups
Indian employers are also becoming more open to innovation. Indian employers in the IT Services sector, the main employers for the new graduate output, usually have indulged with recruitment models unique in many senses, based on volume recruitment of overqualified personnel. Many companies took advantage of abundant supply of Engineering and Business graduates to fill non-graduate positions, propping up the expansion of Engineering Education but also, at the same time, lowering the competence expectations in general. This model is now coming under threat from automation and technological change. As the jobs become more complex, the skills gap is now somewhat obvious - and will become more problematic with time. This creates 'extinction-level' risk for many IT/ IT Services organisations. While it will take time for a strategic approach to emerge in general, there are piecemeal projects and initiatives already under way.
Third, the financing for non-traditional education in India has become more available, not least because of the skills agenda that successive governments in Delhi has promoted. While the effort has been mostly corruption-ridden and poor on delivery, it has helped create an awareness in banks and other institutions about financing of non-traditional education.
India, therefore, has become a no-brainer, though it has remained one of the most complex of the education markets. It has become an exciting place for education innovation, despite the innate conservatism of the Indian middle classes. It is a must-do for any education start-up that intends to change the world, though only the ones which make an attempt to understand the market and respond to its peculiar demands can really win the game.