Indian Education: Revisiting The National Culture
Mr Pattanaik's success, I believe, is no fad, but rather a trend. This is because I see a number of people catching on to it. Mr Pattanaik is a prolific writer and he is indeed making the best of his popularity by writing on everything from Hindu Epics to Indian Calendar Art, but he also has lots of people jumping in the fray with their own mythological self-help books and management theories. It is no longer about a smartly written book - and indeed Mr Pattanaik primarily writes in English - but a widespread aspiration to find a model as something does not seem right. The senior managers who would have bragged about having received Franklin Covey certificates are now quietly burying them in the shelves behind Bhagwad Gita and copies of Mr Pattanaik's work, whereas the desperate souls of Franklin Covey franchisees are now having to tie up with Indian skills training providers to take their wisdom to the bottom of the pyramid market. Something has indeed changed!