Culture in the Classroom: What Excellence May Mean
Culture, while it is increasingly an issue to be reckoned with in business circles, does not get the same prominence in the discussion about International Education. The reason why business pays heed to culture is perhaps because increasingly the Chinese, Indian and other consumers are 'emerging', and it is no longer the same monolithic world where all purchasing powers were concentrated in the hands of a certain type, Western, consumers. For the same reason, surely, western educators may pay heed to the issue of culture, as the Chinese, Korean and Indian students flock to Western universities. However, such cultural sensitivities are less likely to take hold in the academia, simply because the demand for an Western education is simply taken as an acceptance of its superiority. Besides, educators usually resist the idea of education being a consumer commodity and see the need to adjust to the needs of different students as a compromise of the standards. And, finally, pra...