My role, in this new year, will change significantly. By definition, what I do is international business development for my company, a B2B affair involving building partnerships with and offering franchise to other business people. However, as a part of our ongoing commitment to our content partners, it seems that I shall have to focus, even if for a limited time, on how to sell our services to the Indian consumer. This is quite different in scope and focus, but I must admit that I am going to enjoy it - doing something what I did before, but with the advantage of hindsight. No doubt, Indian consumers have changed a lot, since I left the country in 2004. Or, has it? The change that we see today - in physical evidence in sprouting shopping malls in every city and availability of global brands. The psychological proof is in the changing habits, of eating takeaway food, of eating out, of sending one's children to expensive schools etc. Five years ago, I used to say that all the invest...