'Post-Professional Society': Education and The New Middle Class
There are different conclusions to be drawn from this, but the key one is this: As someone put this to me recently, Education markets in India is often a romantic idea. That picture that one sees of emerging middle classes lapping up a good education offering because they had no good domestic alternative, does not happen. The Indian institutions know well how to attract this segment, and build shiny shopfronts and good promises at low price. Indeed, the demand is maturing and within a generation, good private universities are coming up in India. But the multiplier effect the International Officers at various universities talk about (and their Indian counterparts sell to them) isn't going to happen. Like any other market, one needs an India strategy, and this needs to be based on something other than just the magic of the emergence of a new middle class.