What Management Does
I am reading DRIVE , Daniel Pink's usually interesting take on motivation and what makes people tick. I have come across the key ideas of this book before, primarily through Pink's presentation at the TED, which I found extremely interesting and put on this blog earlier. [ See it here ] The key idea, to repeat, is that there is a limit to extrinsic, material, incentives for work. Most managers indeed operate with an extreme, behaviourist assumption about why people work. Because they get paid, simple, is an extraordinarily naive but extraordinarily common answer. And, accordingly, they believe that the promise of higher pay, extra pay, incentives, is what makes people go that extra mile sometimes required by the business. WRONG, says Dan Pink, in this book. I completely agree. Psychological theories, elegantly presented in the book, show that extrinsic motivators, like money, does work, but only in a limited context, only for activities which are routine (making 40...